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"We've built a really great team to support our franchising launch including industry legend, Chuck Schnatter, who will provide top-notch franchisee support. With lines wrapped around the block and a loyal stream of social media followers, Biscuit Belly has grown into something bigger than we ever could have imagined," said Chad Coulter, founder and CEO of Biscuit Belly. "Ever since we opened the first Biscuit Belly in 2019, we've been blown away by the success and knew we had something special. Leading the brand's franchising efforts alongside Coulter is QSR industry veteran, Chuck Schnatter, who helped grow Papa John's to over 4,000 units. The company is poised for tremendous growth due to its strong unit-level economics, high quality ingredients, and best in class leadership. The brand has built a strong following in its home market of Louisville, KY. The brainchild of pharmacist turned restauranteur, Chad Coulter, Biscuit Belly currently operates three locations throughout Louisville, KY and is looking to grow to 20-25 units in 2021. 13, 2020 /PRNewswire/ - Biscuit Belly, a chef-driven, innovative fast casual breakfast and brunch concept, today announced the launch of its national franchise program to expand the brand in select markets. Subscribe to the Ace e-dition for Lexington news, arts, culture, food, and entertainment news delivered to your inbox.Ĭall today to advertise in Ace,, Ky., Oct. “Biscuit Belly prides itself on creating an inclusive environment where southern hospitality reigns supreme and we look forward to spreading that same hospitality to Lexington.” There is an upbeat, energetic vibe to Biscuit Belly that offers a different atmosphere than other more traditional breakfast cafes.Ĭoulter hopes to open two Lexington locations by the end of 2021 with the possibility of a drive-thru component for guests who prefer a quick to-go experience. Every dish is made-to-order, and vegetarian and gluten-free options are available.īiscuit Belly is fast casual in the sense guests place their order at a counter and have their food brought to them.
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Of course, there are non-biscuit menu items like hash browns and pancake corn dogs, along with a lineup of unique breakfast cocktails. A section of the menu is actually devoted to biscuits and gravy including both savory and sweet options like Hot Brown and S’mores. Even the donut holes, dubbed as “bonuts,” are biscuit-inspired and come with either chocolate gravy or bourbon cream cheese frosting.īiscuit sandwiches feature buttermilk fried chicken thigh, house-smoked meats, fried green tomatoes and different flavors of gravy. Instead of using thick, Texas style toast to make French toast, Biscuit Belly uses biscuits. Three locations later, Coulter claims it was a natural progression for Biscuit Belly to expand into Lexington.īiscuit Belly takes southern breakfast fare, most notably the southern biscuit, and puts a twist on it. The first Biscuit Belly opened in Louisville in 2019. “We’re trying to provide that Chick-fil-A service with gourmet breakfast options.”Ī pharmacist turned restaurateur, Coulter developed the concept of Biscuit Belly with help from his Culinary Director, Tavis Rockwell. “It’s a fresh new concept that combines a southern staple with gourmet ingredients,” says Chad Coulter, Founder and CEO.
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Biscuit Belly is an innovative fast casual breakfast and brunch concept from Louisville. Louisville’s Biscuit Belly will expand into LexingtonĪ battle of the biscuits might be in store for 2021.įollowing the opening of Tudor’s Biscuit World comes the news of Biscuit Belly’s expansion into Lexington.